WHAT
SYNTHETIQUE is a bureau of creative and strategic direction led by Amélie Pichard and Julien Potart.
Working worldwide, the studio develops concepts across film, image, word, space and object.
Independent and collaborative, they move between design, storytelling, curation and strategy.
Makers and connectors, they bring together creatives, artisans, brands and institutions to shape new constellations of talent.
From intuition to realization, they open new paths and give form to what does not yet exist.
WE
Amélie Pichard is a creative director and designer whose work explores new ways of making, narrating and distributing.
For over a decade, she led her eponymous brand as a laboratory, developing objects and campaigns that challenged conventions and rooted fashion in reality.
Her creations have been marked by a distinctive mix of sensuality, humor and commitment, with collaborations ranging from Pamela Anderson to Veja, from Baserange to Café de la Paix, from La Redoute to Maison&Objet,...
Working with iconic photographers, her approach blends popular culture and artistic experimentation, crafting visual worlds that question norms while remaining accessible.
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Julien Potart is a filmmaker and copywriter developing a visual language at the intersection of documentary and commercial work. His gaze: raw, sharp and sensitive, captures reality with humor and a social edge.He has directed films for Arte, Canal+ and France TV, as well as projects for Nike, Adidas or L’Oréal. His independent initiatives, including the platform sitnwatch, documentary programming for Konbini, and the Instagram project @IDontGiveaSeat, extend his exploration of how everyday life can be narrated.He brings this way of looking at the world into dialogue with artistic direction, developing concepts and stories that resonate across disciplines.
DO
Creative Direction—Storytelling—Brand platform—Content strategy—Narrative Concepts—Research—Curation—Talent—Collaboration Scouting—Naming—Branding—Logo—Visual Identity—Film—Image—Copywriting—Voice—Installation—Product—Object Design—Packaging—Signage—Concept—Content Development—Experiential...
Art—Culture—Hospitality—Design—Craft—Fashion—Beauty—Food—Music...
Brands—NGOs—Foundations—Celebrities—Museums—Cultural institutions—Medias—Festivals—Fairs...
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Portfolio upon request: amelie@synthetique.ooo+@bureausynthetique